45 Free Digital Marketing Tools: Unlock Success with These

Overview

This post covers the top free digital marketing tools that will assist in making your digital marketing easy and choose the suitable tools for your business.

Table of Contents

Max out your online potential with free digital marketing tools that pack a great punch but will not punch a hole in your pocket. In this blog post, we will let you in on the details about these super powerful resources—SEO analyzers to social media schedulers—that let you systematize marketing efforts.

Whether you’re a start-up, or small business, or looking to beef up your digital strategy, these free digital marketing tools bring basic ‘must-have’ functionality aimed at increasing visibility, engaging audiences, and providing impetus to growth—all for free.

Part 1: Free digital marketing tools for SEO

No matter what your thoughts on the effectiveness of a social media presence for ranking higher in Google, at the end of the day SEO is still king when it comes to such matters.

So, today I am going to list some free digital marketing tools for SEO that can be used while optimizing a website.

1. Google Keyword Planner

The Google Keyword Planner is a free tool to search for keywords you should be targeting in your content. If you know what people are looking for, it will be easy to fill the gap they have.

Vital for keyword research, this tool finds important details on keywords like trends, search volume, and competition

2. Ubersuggest

Ubersuggest is a full-service SEO tool for free that will do keyword research, domain analysis, or competitive analysis. It gives you keyword difficulty, search volume, and backlinks so you can plan better your SEO approach.

3. AnswerThePublic

AnswerThePublic is a tool that will give you content ideas depending on what people are searching online.

You can enter a keyword to get an idea of the various questions related to that and phrases associated with it in a visual format. This might be quite beneficial for the intent of content, long tail keywords, etc.

4. MozBar

MozBar is a free garage extension for the Chrome browser that lets users check on-site SEO instantly. It helps to get information about page, domain, and keyword rank which makes it a powerful tool in the hands of SEO experts.

5. Yoast SEO

Yoast SEO is one of the most used WordPress plugins for SEO purposes, as it optimizes the content for search engines. It offers content statistics, and feedback, writing difficulty level, and the possibilities for its reduction.

However, despite the differences between the two I must say that the free version of the product is quite capable of delivering most of the SEO functions that SEO professionals require.

Part 2: Free digital marketing tools for Content creation

It becomes crucial that the content that is produced is of high quality so that the intended audience will be compelled to visit the site. The following tools can help you create and refine your content without spending money.

The following free digital marketing tools can help you create and refine your content without spending any cost:

6. Canva

Canva is one of the best free digital marketing tools for graphic designing for your blog, social media, and any other material that you want to create.

The use of the interface, the extent to which the template is flexible and the number of templates offered enable those who do not have graphic designing skills to create professional designs.

7. Grammarly

Grammarly is a tool that any content creator should have on their list of essentials. Grammarly free online tool works as a spell-checker that formats and corrects all the flaws in your written content.

In addition to the suggested changes for grammar, Grammarly also provides suggestions for the style and tone which makes it beneficial for all the writers.

8. Google Docs

Google Docs is a free Word tool that can be used to create documents on the site and edit them in cooperation with other users. Co-authoring is an essential feature since several people can edit the same file at the same time.

Thirdly, Google Docs works well with other applications in the Google environment, which makes it suitable for content development.

9. Hemingway Editor

Hemingway Editor is one of the top free digital marketing tools that assist in writing clean copy, free of complications and wordiness. It underlines the usage of confronting and complex sentences, passive voice, and adverbs so that you will be able to simplify your writing and make it comprehensible.

The required tool will be beneficial for those who want to develop their style of writing and generate more interesting texts.

10. GIMP

GIMP stands for GNU Image Manipulation Program and is a Photoshop-like application. It is also free software. It has numerous features for editing images and is a bit sophisticated in designing and enhancing pictures.

For newbies and advanced users, this utility offers all the features that a designer needs to produce high-quality graphics.

Read also digital marketing tips for small businesses.

Part 3: Free Digital Marketing Tools for Social Media Management

Managing multiple social media accounts can be overwhelming, but these free digital marketing tools can help you streamline your efforts and maintain a consistent online presence:

11. Buffer

Buffer is a social media scheduling tool that plans and schedules posts on a social media account or several accounts at once. If you want to keep track of your social profiles and the performance of your posts, Buffer has a friendly interface and some elementary data analysis tools.

12. Hootsuite

Another magic social media management tool is Hootsuite which also includes free features for scheduling and monitoring your social network posts.

It works with numerous systems at the same time and offers elementary statistics; therefore, it is appropriate for individuals and small firms.

13. Later

Later is an Instagram scheduler that organizes the posting and sharing of content in a simple and easy-to-use graphic user interface.

Later also has drag-and-drop features and, as such, it is easier to come up with a good pattern for your Instagram profile and schedule content in advance.

14. TweetDeck

TweetDeck is a freely available application for the administration of Twitter accounts. It lets you view the timelines of many accounts, schedule the tweets, and track the hashtags in real-time.

In other words, if the Twitter Channel is central to your business, then the TweetDeck is a must-use tool.

15. Facebook Creator Studio

Facebook Creator Studio is a free tool that allows you to control and schedule content for Facebook and Instagram.

It enables marketers to identify its post-performance, the nature of the audience, and engagement thus is an ideal tool for social media marketing.

Part 4: Free digital marketing tools for Email marketing

Thus, email marketing remains one of the most effective techniques for getting in touch with your target. The following free digital marketing tools for email marketing can help you create, send, and analyze email campaigns:

16. Mailchimp

Mailchimp is a rather well-known email marketing solution that also has a free version, which, however, has certain limitations: up to 2000 subscribers and up to 12000 emails per month.

It has a simple layout, email drag-and-drop editor, and simple statistical data which can be good for small businesses and startups.

17. Sendinblue

Sending email for free for up to 300 emails per day, the company has an email delivery report. They have an email editor, automation, and some weak analytics which makes them a good, all-in-one choice for marketing emails.

18. Moosend

Moosend is an online email marketing application that you can use at no cost and send an unlimited number of emails to up to 1000 subscribers.

It has an easy email design that can be dragged and dropped, created automated sales funnels, and comes with strong analysis that makes it suitable for any business.

19. MailerLite

MailerLite provides a completely free version of the service which, for an unlimited number of users, allows sending only 12,000 emails per month.

It also offers a simple email composer, automation elements, and analytic dashboards that will be suitable for expanding companies.

20. Benchmark Email

If you want to use Benchmark Email seriously, there is a free plan on the website under which you can send up to 3500 emails to 500 subscribers monthly.

It has a WYSIWYG email composer, autoresponders, and simple reporting tools and, therefore, a great email marketing tool for small businesses and freelancers.

View also the Importance of SEO in Digital Marketing.

Part 5: Free Digital Marketing Tools for Analytics and Reporting

Measuring the performance of your marketing efforts online is important for the reason that it enables you to make decisions based on facts.

The following free digital marketing tools for analytics and reporting can help you monitor your campaigns and gain valuable insights:

21. Google Analytics

Google Analytics is one of the most popular web analytics tools and rightfully so. It gives a detailed analysis of the traffic to your site, the behaviors of your users, and conversions.

At the same time, with Google Analytics, one can follow such an index, configure goals, and develop individual reports to determine the effectiveness of marketing activities.

22. Google Search Console

Google Search Console is an online tool freely available that can be used to keep track of your site’s presence in Google Search.

It indicates what people are searching for, what click-through rates your site has, and indexing status to improve your site’s search engine performance.

23. Hotjar

Hotjar is a free live view and click tracking platform that provides heat maps of how people are using your website. By analyzing user activity, it is possible to determine the problematic areas that require a fast solution and make changes to provide a good user experience on the website.

24. Bitly

Bitly is an example of a free tool that can be used for URL shortening with click tracking and link analysis. It is especially valuable when it comes to social networks and emails, where you should control the efficiency of the links.

25. UTM. io

UTM. io is a tool that is available free of charge and it assists the user in creating and organizing the UTM parameters to track the efficiency of the marketing campaigns.

Nobody can argue that more specific information will help to improve work; that is why using UTM parameters to analyze the origin of the traffic and users’ behavior will be helpful.

Part-6: Free digital marketing tools for Landing Page and Form builders

Another type of page is a landing or a lead page and the form, which plays a key role in lead generation and conversion. These free digital marketing tools can help you create effective landing pages and forms:

26. Mailchimp (Landing Pages)

Another aspect, Mailchimp also has a free Landing Page builder in addition to email marketing. Some of the distinctive features include the possibility to make exquisite landing pages using the drag-and-drop option and the possibility to capture leads and market your products and services.

27. Google Forms

Google Forms is one of the free services to use to create surveys, quizzes, or any form. It is a great way to gather the customers’ feedback, do the research, and get leads.

28. HubSpot Form Builder

HubSpot offers creating and embedding forms on the website without a charge through a free form builder. It adapts with HubSpot CRM so that it is easy to capture leads and also to manage them.

29. Typeform (Basic Plan)

Typeform has a few features available for free: you can make forms and surveys. It can be easily learned because of its friendly interface and the appearance of the templates makes it perfect for collecting feedback or connecting with people.

30. MailerLite

MailerLite also contains a free Landing Page Builder integrated into its email marketing solution. To capture the leads and promote your campaigns, you also have the liberty of creating and publishing the landing pages.

Read our latest post on entry-level Email Marketing Jobs for learning more.

Part-7: Free digital marketing tools for CRM

Customers’ communication as well as sales promotion require strategic tools which are known as Customer Relationship Management (CRM). The following free digital marketing tools for CRM can help you organize and track your customer relationships:

31. HubSpot CRM

HubSpot CRM is a free, world-class tool that helps you to organize contacts, deals, and interactions with customers. Apart from email marketing, it is a tool that works in harmony with other tools usually found in HubSpot, making it an all-encompassing tool for virtually any business out there.

32. Zoho CRM

It includes the basic version where the user can manage certain contacts and leads with an available option for 3 users for free. It’s more like a powerful CRM tool that can assist you with the organization of your sales activities and relations.

33. Freshworks CRM

Freshworks CRM has a small team offering an entirely free plan, which comes with features like contact management, deal tracking, and email integration.

A good and simple-to-use CRM tool that could assist in sales pipeline and customer relations management.

34. Agile CRM

There is a free version of Agile CRM for the first 10 users which includes contacts, email marketing, and sales automation. A high-utility CRM tool that can assist you in the processing of customer relations and resultant sales.

35. Bitrix24

CRM, Project Management, and tools for internal communication are available in a free version of Bitrix24. It is a one-stop shop for managing the sales, marketing, and company operations for any kind of business.

Part 8: Free digital marketing tools for Video Marketing

Video marketing is one of the ways through which your target audience and the market in general can be engaged. These free digital marketing tools for video marketing can help you create and share compelling video content:

36. YouTube Studio

There is the YouTube Studio which is a free application designed to serve as an interface for a channel’s administration, content upload, and performance monitoring.

With it, you can analyze your video views, and watch the time and demographics of your audience to increase your video marketing.

37. Loom

Loom is a free and easy-to-use tool for screen recording and sending concise video messages. They are especially helpful for the making of instruction and guidance videos, product tours, and recorded voicemail messages.

38. Lumen5

Lumen5 is free video marketing software that can convert your blog posts and articles into videos. It allows the user to drag items and place them on the timeline and at the same time there are pre-made styles to use and this makes professional videos to be made.

39. Animoto (Free Plan)

Animoto has a basic plan that you can use without charge and create and share videos through the system’s editor.

It is quite simple to use the application that can benefit you by preparing videos for different social channels, promotions, newsletters, and other content marketing campaigns.

40. InShot

InShot is an application that can be downloaded and used on smartphones and tablets without payments – it is an effective video editor.

It gives several editing options such as cutting, splitting, joining, and adding music making it possible to use in developing videos to upload to social networks.

Part-9: Other essential free digital marketing tools

In addition to the tools mentioned above, several other free digital marketing tools can help you streamline your digital marketing efforts:

41. Trello

Currently, Trello is an available project management software, which doesn’t cost any money and it can be utilized for creating lists, cards, checklists, due dates, labels, and members.

It features a graphical user interface, and its boards are adjustable for the most appropriate use for marketing campaigns and projects.

42. Slack

Slack is software for real-time communication with your team, and it is offered freely. It provides spaces to chat, messages, and files, so you can use it for cross-functional teams and digital marketing companies.

43. Asana

Asana is an online free to-do list that can accommodate task creation, task due dates, and task progress to be monitored. This is particularly helpful in managing and organizing marketing projects, campaigns, and matters to do with teamwork.

44. Google Drive

It is an online disk space for storing and sharing files that is offered by Google for free. It is easily integrated with other Google tools, which makes it a rather suitable choice for storing and sharing marketing content.

45. LastPass

LastPass is one of the best online Password Managers through which one can save his passwords without any charge. Because most digital marketers often require multiple accounts and logins, it is one of the essential tools to use.

Conclusion

Due to the tough competition that exists in today’s advanced world of digitalization, you need to use appropriate tools for your business. The good news is, that there are enough free digital marketing tools and applications in the digital marketing field to help you accomplish your marketing targets without paying for anything.

If you are a professional who needs to modify the website, develop extraordinary content, or even run profiles on social networks, free digital marketing tools can help you.

These are some of the free tools that you can use in your digital marketing so that you can be able to improve your operations and hence have better results in your business. So why wait? These free digital marketing tools are important to help enhance your online marketing now and going with them will make a huge difference to your business.

Md Rafiqul Islam

I am a professional SEO content writer, editor, copywriter, blogger, and an English educator with a master’s level education in English Language and Literature from a reputed university. Therefore, I have achieved DPEd and MEd as my professional degrees.