24 Must-Have Best Video Marketing Tools for Success

This article covers the best video marketing tools, which will assist in making your digital marketing easy and help you choose suitable tools for your business

Video marketing is now one of the most influential strategies that businesses can use in the modern world. From hashtags and trending topics to elaborate instruct graphics, all kinds of video content can be seen to be driving audiences more than plain text and pictures. 

As there are so many tools available in the market that help in video marketing, the question arises as to which out of all these tools are the best video marketing tools for the task. 

Here is the list of the best video marketing tools that will be described in the article, including their main functions, advantages, and ways to use them effectively.

The Importance of Video Marketing

In this article, we are going to outline the best video marketing tools. But, let me start with a brief discussion of why video marketing is so important before venturing into the best video marketing tools themselves.  Video content has become a staple in digital marketing strategies for several reasons:

• 1. Higher Engagement

You can point out that as compared to other forms of media, it is more engaging to have video content. The audience prefers to watch a video rather than read a long blog post or an article.

• 2. Better Conversion Rates

 Incorporation of video content can bring conversion up to 80%. Whether it is a demonstration of a product, a word from a satisfied customer, or even an educational/informational video the graphics and the sound plays an important role in influencing the audience to act.

• 3. SEO Benefits 

Video is something that teams well with search engines. Dedicated videos on any web page where you have put down your company’s website can enhance the ranking of the site hence making it easier for users to find the site.

• 4. Versatility

You might find out that the video content can be reused on social media, in email marketing, websites, and even in paid advertisements.

View our latest post on how to use YouTube to promote your business.

5 Features of the best video marketing tools

When selecting the best video marketing tools, consider the following features of the best video marketing tools:

• 1. Ease of Use 

The usage of the tool should be easy to implement even for a layman. The problem with a steep learning curve is that it slows you down.

• 2. Editing Capability

There are all the necessary tools for editing and publishing videos of high quality. Seek for tools that include transition options and effects as well as color grading tools.

• 3. Integration

The tool should be compatible with other marketing platforms like social media platforms, email marketing tools, and customer relationship management systems.

• 4. Cost

Consider your budget. Some tools are available without any charge but have some restricted capabilities, while some tools are available with charge.

• 5. Analytics

For that reason, the evaluation of your work is critical when planning future videos. Ensure that the tools provide enough information on analytics and reporting of the customer.

24 best video marketing tools: You need to know

Dear readers, though you can get various video marketing tools in digital marketing, here are some best video marketing tools for your video marketing that can grow your business.  

Best Video Marketing Tools for Content Creation

To build great videos, it’s important to use great tools. Here are some of the best video marketing tools that can help you create high-quality videos:

1. Adobe Premiere Pro

Adobe Premiere Pro is one of the most used software in the world for video editing. Here it is – an MP3 that is one of the most effective and versatile means professionals employ to work on anything from commercials to feature films. Through its features on editing, Premiere Pro enables you to come up with outstanding videos.

• Features: Features that are offered include multi-cam editing, motion graphics templates, integration with other Adobe products, and much more.

• Use Case: It is great for fine video editing and post-production.

• Advantages: It has professional quality and comes with a variety of functions, compatible with other Adobe products.

2. Final Cut Pro

A powerful video editor created by Apple for its operating system mainly employed by Mac OS users. It supports all types of videos including 360° videos and HDR content.

• Features: Among them, the Magnetic timeline served as the key feature, coupled with Color grading and a set of media organizational features.

• Use Case: Appreciated for coming up with advanced features ideal for professional Mac users who need to edit.

• Advantages: It is built for Mac and has excellent performance. The license is bought only once.

3. DaVinci Resolve

Another professional video editor is DaVinci Resolve which is specifically praised for its capabilities in color correction. It is useful for marketers who want to guarantee that their videos have a set appearance and lack the time or skills to do so.

• Advantages: The full version costs money, although its free version is functional; has excellent color grading; and an impressive set of editing tools.

4. iMovie

Still, for newcomers, it’s better to start with iMovie. It is open-source and best-suited for Mac, although, in the paid version, they offer very basic editing tools that are more than enough if you aim to create simple and efficient communication videos for social media or intranet.

• Advantages: It is free, user-friendly and it is compatible with Apple devices.

5. Camtasia

Camtasia is a screen-capturing and video-creation tool used in creating tutorials, product demonstrations, and training videos. It is easy to use and it provides numerous tools to help you create professional videos.

• Features: A collection of templates, animations, and transitions are available in the application by default.

• Use Case: Suitable to be used especially by marketers who engage in either creating a tutorial video or online courses.

• Advantages: It is simple and allows capturing the screen while streaming. It is also great for educational material.

Best video marketing tools for Video Creation and Animation

Quite notably, animated clips serve to be a helpful tool to explain rather intricate concepts in a rather easy and entertaining fashion. Here are some of the best tools for creating animated videos:

6. Invideo

A video creation platform that enables the marketer to create and develop videos easily by dragging and dropping the chosen items.

Animoto is a brand new online video maker that helps to create wonderful videos in a couple of minutes. It is used widely for the production of marketing videos and for content that is shared on social networks.

• Features: Available templates that can be reused, the availability of default pictures, and music, and ease of modifying them.

• Use Case: Great for Kickstarting sales and marketing videos, product showcases, and social media content.

• Advantages: Drag and drop system, templates provided, Music available.

7. Powtoon

Powtoon is a web application used to design animations, animated videos and presentations for businesses and individuals with no programming know-how. It is best used in developing animation to explain a particular concept or animate ads.

• Advantages: Convenient to navigate, big amount of templates, great for explainer animations.

8. Vyond

Vyond which was earlier known as GoAnimate, is a tool that can be used for creating animated videos. For instance, it is very helpful for creating responsible explainer videos or tutorials in business.

• Advantages: It can be argued that because of this Powtoon has many advantages like powerful animation tools, and customizable characters, and is great for business.

9. Biteable

Biteable is an online video production tool that lets people create animated videos, slideshows as well as presentations. It is ideal for social media marketing experts who want to be able to save time while also coming up with compelling content.

• Advantages: Many features, great designed stock footage and animations, low price.

Best video marketing tools for Video Hosting and Distribution

Finally, after producing your video you will have to look for a place where you will post it so that your viewers can have a glance at it. Here are some of the best video hosting and distribution platforms:

Read also our latest on YouTube Marketing Tools for more details.

10. YouTube

YouTube is the world’s biggest video-sharing site and cannot be ignored when planning a video marketing campaign. It is free to use, has a very big coverage, and has robust analysis and SEO capabilities.

• Advantages: Billion of people reach, free hosting, ways to monetize.

11. Vimeo

It is a very popular website for watching high-quality videos and sharing them without advertisements. Many working people prefer it since it is a clean slate for presenting video content.

• Features: Interactive video features, wide privacy options, and video analytical tools, and a resizable player.

• Use Case: Ideal for promoting marketing videos and using them on websites in which they are hosted.

• Advantages: The best video quality, no interruption, and the inclusion of privacy settings.

12. Wistia

Wistia is a comprehensive video hosting site for business niches. Maropost 5 includes behavioral tracking, lead capture, and marketing automation with other platforms.

• Features: The ability to design your player, the functionality to A/B test, and compatibility with marketing tools.

• Use Case: Most suitable for marketers who are interested in the performance of videos and the ROI.

• Advantages: Deep analysis of the traffic and possible capabilities of the video, advanced options for configuring the video player, called for marketing purposes.

13. Brightcove

Brightcove is an enterprise-class video hosting solution that provides solutions for marketing, monetization of videos, and intra-office. It’s perfect for large entities as they are most likely going to have diverse video requirements.

• Advantages: Flexible, high-level video marketing solutions, strong protection.

14. Vidyard

Vidyard is made to be a platform for business where the tool is tailored for video selling and marketing. It provides video sharing and hosting, in addition to, comprehensive tracking and even customized videos.

• Features: Targeted video production, specific company statistics, and opportunities to connect with the CRM.

• Use Case: Especially for those sales teams who employ videos for gathering and engaging the leads.

• Advantages: Additional marketing tools, works with CRM, API available, interactive online videos.

Best video marketing tools for Video Analytics and Optimization

This is why you need insights into how your videos are doing, so you can better your content and hit your marketing objectives. Here are some of the best tools for video analytics and optimization:

15. TubeBuddy

It is a tool designed as a browser extension for YouTube that will assist with video search engine optimization and channel optimization.

• Features: About functionalities; Keyword research, Thumbnail Generator, and Bulk Processing.

• Use Case: Highly relevant to all YouTube marketers who intend to improve on some of their YouTube video content

• Advantages: Cheap and full-spectrum YouTube promotion services, and advanced statistics.

16. SproutVideo

SproutVideo has features for hosting videos as well as having analytics feature, it is an all-in-one program for businesses. It presents the analytics of viewer’s behavior, which helps marketers to improve their content.

• Advantages: Complex statistical information, the ability to choose a unique video player, and compatibility with other SMM tools.

17. Google Analytics for Video

Google Analytics can be used in conjunction with the videos you have for instance YouTube to gain insight into how the users are behaving. All serious marketers absolutely should use this tool to do their job with the right approach to data.

• Advantages: This means that they are free and very powerful, yet very easy to incorporate in any setting.

18. Vidooly

Vidooly is a tool for video analysis and was specifically developed for marketers and content producers. It provides metrics for analyzing the performance of videos on several channels, such as YouTube, Facebook, and Instagram.

• Advantages: Multi-platform analysis, in-depth reporting, benchmarking of the competitors.

19. Wistia

It also has advanced analytics tools to enable you to track the engagement of viewers, and conversion rates, among others. It is a good tool for businesses that want detailed analysis of their video performance.

• Advantages: Has a comprehensive statistical solution, on-player customization, and compatibility with marketing platforms.

Best video marketing tools for Video Marketing Automation

This post explains that you can benefit from automation to grow your video marketing campaign. These tools help you automate the distribution and analysis of your video content:

20. HubSpot

HubSpot is an all-in-one marketing tool and has very strong video tools for your marketing endeavors. Video hosting, workflows, and marketing: with HubSpot, businesses can easily tie video into the big picture.

• Advantages: S1 Multi-Channel Marketing Hub., complex automation, CRMs.

21. Marketo

Marketo, an Adobe product now is one of the leading marketing automation platforms that can help in video marketing. It enables the marketer to do videos within emails, landing pages, and more.

• Advantages: Wow, automation capability, it can integrate with Adobe tools, and provides rich analytics.

22. ActiveCampaign

It is an email marketing tool, an automation tool, and a CRM tool which makes it easy for video marketers to use. It lets you optimize video campaigns and measure engagement.

• Advantages: Cheap, efficient automation, operatively friendly.

23. Hootsuite

Hootsuite is a social media management tool also capable of handling video marketing. It enables you to upload video posts on several platforms and set a time and date when the post has to go up which saves you a lot of time.

• Advantages: Multi-platform compatibility, flexible scheduling, general statistics.

24. Pardot

This is particularly the case for Pardot which apart from being a B2B marketing automation tool is a Salesforce product that contains video marketing. The tool lets you generate and disseminate video messages in the context of your other marketing initiatives.

• Advantages: It is integrated with Salesforce, has great automation features, and comprehensive reporting and analytics.

Tips for Choosing the best video marketing tools

Due to the availability of many video marketing tools, one may end up being confused as to which one to go for. Here are some tips to help you make the right choice for your best video marketing tools:

• 1. Assess Your Needs

Think about what is required for you to have from a video marketing tool. Are you searching for some professional features in the editor or do you only want to make short videos for one of the Social Networks?

• 2. Consider Your Budget

Video marketing tools started from the free level to the expensive level. It is very important to decide on the tool that you are willing to pay for.

• 3. Look for Integration

You should also go for a tool that can easily interface with other marketing channels. This shall assist you manage your campaigns and measure your performance.

• 4. Test the Tool

 A lot of these tools that are used in video marketing have trial versions or demonstrations. These should be exploited to begin gauging the effectiveness of the tool to meet one’s needs.

• 5. Read Reviews

In addition to this, one should consider going through the reviews made by other users to understand the effectiveness of the tool.

Read also the Importance of SEO in Digital Marketing for learning more.

Last Words

I think you have got the points on the best video marketing tools that are described in the article, including their main functions, advantages, and ways to use them effectively. You can attract your customers to a product very easily through video marketing. 

Video marketing is one of the most effective solutions that can be used in the Internet marketing strategy to influence the audience and improve the conversion rate and SEO.

When you have found the best video marketing tools to use in your marketing strategy, the creation of videos that will reach your target audience and deliver results will go as planned. 

Thanks for keeping up with the article. Let it be until today. Some day in the future I will discuss the different marketing strategies of video marketing. Until then dear readers, stay well, stay healthy for the future.

Md Rafiqul Islam

I am a professional SEO content writer, editor, copywriter, blogger, and an English educator with a master’s level education in English Language and Literature from a reputed university. Therefore, I have achieved DPEd and MEd as my professional degrees.