How to Use Keywords in Content Writing: 6 Incredible Tips

This article explores keywords, such as how to use keywords in content writing, keyword research, types of keywords, and necessary keyword research tools. 

However, do you want to start digital marketing as a beginner? Or do you desire to launch your career as a content writer? Then, this article on how to use keywords in content writing is for you. Without having basic knowledge of the use of keywords, content writing or digital marketing is quite unprofitable.

Keywords are the cornerstone of digital marketing and SEO because keywords interconnect users with the content that they seek on search engines like Google, Bing, Yahoo, and Baidu. 

As a content creator or article writer, you need to develop your ideas about using keywords as the websites enhance their search visibility on search engine results pages (SERPs) by refining content with the relevant keywords. 

Following a table of contents, you will get all the answers of your mind about how to use keywords in content writing and other related topics. 

1. What do keywords mean?

Dear readers, if you have a clear idea about what keywords are. It will be easy for you to learn how to use keywords in content writing. Let us know.

Very simple, keywords are the searchable words that connect users with the content they seek on different search engines like Google. They help search engines realize and rank your content to drive organic visitors.

For any successful content writer or digital marketer, keywords have a crucial role in bringing organic traffic to your content, article, and website.

Read our latest post on the benefits of content marketing services.

2. How to use keywords in content writing: 6 incredible Tips for You

Since search engines consider keywords as the basis of points when filtering results, you need to know how to use keywords in content writing. If you learn it, it will be easy to rank your content on search engines like Google. 

However, I think as a content writer and successful blogger, if you follow my 6 incredible tips on how to use keywords in content writing, you can write an SEO-friendly article easily that can help rank your article on Google. 

2.1. Use keywords in different parts of the article perfectly.

In SEO-friendly articles, you need to put your keywords in the title, first para, headings, subheadings, last para, and throughout the article perfectly so that they naturally fit in the content. 

Let’s start to learn. You need to insert keywords for SEO purposes in the important parts of the article. For  example:

• Title

• First Para or Intros

• Headings and Subheadings (H1s, H2s, H3s, H4, –H12s)

• Last Para or final words

• Throughout the article or post

Now, let’s discuss how to use keywords in content writing for a blog or website post:

• Put keywords  in the Title of the article:

Insert your primary or focused keywords at the beginning of the title of the article if it is possible. The use of keywords in the title is very important because Google associates the title with your article’s meta description to portray what your content is about.

Try to put your keywords in the title where naturally set and keep it concise. The length of your title should be 50-60 characters so that the users can see it on search engine results pages (SERPs). 

• Use keywords in the First para of your article:

Write attractive intros that hook your readers and use focused or primary keywords in the first part of the article. Many SEO experts believe that using focused keywords plays a crucial role in ranking the keyword or article.

Since the first part focuses on the overview of the article, use your keyword in the first 100-200 words. If possible, insert one of the secondary keywords also. 

• Insert keywords throughout the article:

As keywords are the cornerstone of SEO,  put keywords throughout the article where they fit and make sense to the readers. Try to write a unique and compelling article and give the importance of primary, secondary, and other related keywords by using the keywords across the article.

• Add keywords in the Last part of the article:

Like the first para or intros of the article, write a compelling synopsis and add keywords in the last 200 words that draw the attention of your readers. To increase the attraction of the readers, use secondary keywords also. Remember that quality is the basis of an article, not quantity. 

• Use keywords in Headings and Subheadings (H1s, H2s, H3s etc) of the article:

To draw the attention of the readers and highlight the main points of the article, headings and subheadings play a significant role in increasing the readability of the visitors. For larger content, the importance of headings has a great role in making it easy and attractive content.

Since websites increase their search visibility on search engine results pages (SERPs) by filtering content with relevant keywords, you need to use keywords in headings and subheadings of the article that have a crucial role in Google ranking factors.

2.2. Use keywords in the Meta description

Meta description focuses on the outline of the article or blog post. When users search by writing any keywords on search engines like Google, they can see some words below the title tags of search engine results pages (SERPs) that are called meta descriptions. Here is an example for you:

Meta description helps the users understand what the page or article is about and affects the visitors greatly to visit or not to visit the page. So, meta description is an important factor in SEO-friendly articles. 

Never forget to use keywords in the meta description. Try to write a compelling meta description by using your keywords in 150-160 characters. 

2.3. Use keywords in Anchor text links

To connect your visitors with the other related text or post, anchor text links contribute a lot. It has great importance for the SEO of your article. When you optimize your post, use keywords in anchor text links. To make it clear, look at the image:

Dear visitor, think about what anchor text links are. Don’t worry. It’s very easy to use keywords in Anchor text links and find out from any article.

An anchor text link is clickable and visible text in a hyperlink that is underlined and in different colors from the other texts. 

When a visitor clicks on the anchor text link, it indicates the traffic in another related page or post. 

2.4. Use keywords in image alternative text

The use of images in blog or website posts is very common for us to attract and describe the content on a webpage. Many SEO experts believe that image alternative text (known as also image alt text) is used in HTML to depict the function of an image on a webpage for the screen or visually impaired visitors.

Use clear images in articles and insert keywords as image alternative text to attract and make compelling content to the readers.  Here’s how to use keywords in content writing as image alt text  for a blog or website post:

2.5. Use keywords in the URL or Permalink

A URL (Uniform Resource Locator) or  Permalink indicates website addresses to access a particular resource on the search engines and can improve search engine optimization (SEO) of the content. You should include the most relevant focused keywords in the  URL to enrich the visibility of your page. Let’s make it clear by looking an example:

2.6. Use keywords in the Meta title tag of your post

A meta title tag( also known as a title tag) is an HTML element that is very important for SEO. This meta title is exhibited on search engine results pages when a traffic searches something by writing on search engines like Google. 

It helps the traffic understand the content of the page that the traffic is going to click to read. Use 50-60 characters in the meta title tag that ensures full display of the title to the visitors on SERPs.

To attract and rank your content on search engines, never forget to use keywords in meta title tags. 

2.7. Use keywords in the image alt attribute of your post

You need to use keywords in the image alt attribute of your post that can make your images searchable on the internet. Here is an example for you to understand how to use keywords in the image alt attribute of your post.

3. Never avoid the  4 important things to use keywords in content writing

3.1. Set keywords where they naturally fit

Never pass into oblivion that your content is for the visitors not for you. To maintain the readability of the text, put your keywords in the article where they usually fit and try to focus on the targeted meaning of the content.

Avoid using the keywords randomly in your content without considering the readability of the text which can make your article illegible. 

3.2. Don’t keyword stuff

Dear readers, you have already learned that using keywords in title tags, meta tags, image alt text or any other HTML elements is very crucial for the SEO of your content and ranking on search engines. 

But don’t keyword stuff in your content. Let’s know what keyword stuffing is.

In simple words, keyword stuffing is the habit of excessive use of keywords in the title tags, meta tags, image alt text, or any other HTML elements for the expectation of increasing search engine rankings that is the wrong concept for SEO.

You need to use the keywords once in these places naturally or contextually. 

3.3.Keep the proper density of the keywords in the content

For creating SEO-friendly content, you should use the keywords in your content. But the question is what should be the density of keywords in the content?

As a successful blogger and SEO expert, I believe that your keyword density should be 1-2 %. It means that if you have a  1000-word article, you need to use the keywords 10- 20 times in the content.

However, it depends on the content length. So, use keywords considering your word’s percentage which can be 1-2 % of total words.

3.4. Use both primary and secondary keywords in the content

When you want to create content, insert both primary and secondary keywords in your text.  To create engaging content, this SEO practice is very important for making your content readable and ranking on search engines. 

Read also the captivating skills required for content writing.

4. Discover the 5 Types of Keywords to Boost Your SEO

If you have a transparent idea about the 5 types of keywords to boost your SEO, it will be very easy to learn how to use keywords in content writing. Here’s is short review of the 5 important types of keywords: 

• Primary keywords: 

Primary keywords are the focused keywords of a piece of content that capture the focusing point of a topic or content. 

Primary keywords have high search volume and appear in the title tags, meta tags, image alt text, or any other HTML elements of the content for SEO. Here’s an example:

• Secondary keywords: 

Secondary keywords are the additional keywords that are related to the primary keywords and provide supportive context and details about the main topics. 

• Short-tail keywords: 

Short-tail keywords are known as Head keywords that consist of one or two words. For example:

Short-tail keywords: coffee / best coffee

Short-tail keywords are the crucial types of keywords that are highly competitive and have a high search volume.

• Long-tail keywords: 

Long-tail keywords are the important types of keywords that consist of three or more than three words. For example: Best black coffee in the world.

Long-tail keywords are specific and particular keywords that have lower search volume and less competitive opportunities.

• Latent Semantic Indexing (LSI) Keywords: 

For SEO content, LSI keywords play a significant role in engaging the readers with the content. By keeping relation to the main keywords, LSI keywords help search engines understand the context that is greatly used in SEO-friendly articles. 

Now, I am making it clear to you about the form of the LSI keyword. For example: 

Main keywords: ‘health benefits of orange’

LSI keywords: ‘nutritional value of orange’, ‘orange antioxidants’, ‘vitamin C in orange’, ‘orange skin benefits’

If you want to be successful in digital marketing, You need to develop your ideas about the different types of keywords to learn how to use keywords in content writing.

5. Keyword Research Tips: Skyrocket Your Traffic Today

• Learn what keyword research is 

Keyword research is an important process of discovering and dissecting search items or things on search engines. It is the cornerstone of SEO in digital and content writing.

It helps you understand what your targeted visitors are searching for and what content you should create for the audience to reach and engage them.

If you want to be successful in how to use keywords in content writing, you need to start keyword research because it reveals your understanding of user intention, improving SEO, competitive advantage, content planning, and maximizing ROI in paid advertising. 

• Use keyword research tools to find focused keywords

Here’s a list of keyword research tools that you can use for keyword research. You can get both paid and free tools for it.

• Free keyword research tools:

You can use some free keywords research tools for your content. Here are some free tools for you:

Google Trends, Ubersuggest, Free keyword generator, Keyword Surfer, google auto suggestions, Moz Keyword Explorer (Web), Google Keyword Planner (Web), Free Keyword Research Tool (Web), AnswerThePublic, ChatGPT, Ahrefs Webmaster Tools, Google Search Console, SERP Checker, Keyword Difficulty Checker, and Google Gemini are the important tools for your keyword research.

• Premium keywords research tools: 

Here are some paid tools for your keywords research: Ahrefs Keywords Explorer, Majestic, SEMrush Keyword Magic Tool, Ubersuggest, Moz Keyword Explorer, WordStream Advisor, KWFinder by Mangools, Serpstat, SpyFu, Long Tail Pro.

6. Last words

In the final step of my article, I believe that you have a clear concept about the related topics of keywords like how to use keywords in content writing, a basic understanding of keyword research,  types of keywords, and the common keyword research tools.

Keywords play a significant role in ranking your content. So, start your journey to learn how to use keywords in content writing and become a successful digital marketer and content writer. There is no alternative way without keywords research if you want to get SEO optimized content and rank your content in search engines. 

View also why invest in content marketing.

Md Rafiqul Islam

I am a professional SEO content writer, editor, copywriter, blogger, and an English educator with a master’s level education in English Language and Literature from a reputed university. Therefore, I have achieved DPEd and MEd as my professional degrees.